Merida

Merida

 

MERIDA’s company founder Ike Tseng (1932–2012) was a very honourable person and a true visionary. During a trip through the USA early in the 1970s, he discovered a note at the door of a bike shop stating that no bikes from Taiwan were accepted for repair due to bad quality. This annoyed Ike Tseng – soon afterwards in September 1972, the first production plant of Merida Industry Co., Ltd. was opened in Yuanlin (Taiwan). The man whose life motto was “move with passion and courage” chose the name “Merida” intentionally: The rough translation of the three syllables “Me-Ri-Da” represents the company’s intention to manufacture only beautiful, high-quality products enabling anyone to reach their destination as enjoyably as possible. Ike Tseng realised his plant could successfully offer high-quality bikes which were “Made in Taiwan”. In 1988, he took the next big step by launching the independent brand MERIDA: In accordance with MERIDA’s corporate philosophy, the frames of a complete range of sophisticated and internationally recognised bikes are graced deservedly by the three syllables “Me-Ri-Da”.

 

In 2013, MERIDA celebrated its 25th anniversary – we are very proud to live up to the expectations of our founder. By combining an experienced German R&D centre with excellent Taiwanese production expertise, MERIDA is able to satisfy demanding bikers with everything imaginable – models for children, e-bikes or high-end racing machines. We are especially proud of the fact that MERIDA lives up to its ultimate athletic ambition every year by equipping elite pilots like the MTB riders of the MULTIVAN MERIDA BIKING TEAM or the pro road racers of the TEAM LAMPRE-MERIDA with top-level “working tools” scoring highest athletic honours regularly.

 

To celebrate the successful quarter century, we presented our cusomters with a new appearance for the brand MERIDA with Model Year 2014: MORE BIKE. A MERIDA always offers the essential “more” which gives you the pleasant feeling of having chosen the right bike.

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Showing 1 to 12 of 17 total

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